How long has your beautiful Eagan rental property sat vacant? Without the right real estate marketing strategy, it will continue collecting dust. Unfortunately, 65% of businesses say generating traffic and leads is their top challenge.
If you're not generating traffic to your rental property listing, you won't receive applications. Before that happens, use these five proven property marketing strategies. Attract more tenants to your rental today!
1. Update the Rental Property Listing
Imagine your rental property listing alongside the other 20 million rental properties in the US. Does your property stand out? Consider what you can offer that no one else in Eagan can.
Update the rental property listing's headline and description. Use attention-grabbing language to attract people to the listing.
To keep their attention, share stunning photos of the property. Consider adding video walkthroughs or a virtual tour. Following these real estate marketing trends can give you a competitive advantage online.
Use search engine optimization (SEO) to help more people find the listing during online searches. Choose location-specific keywords to appear when someone searches for an Eagan rental property.
Once you update the listing, share it! Promote your available rentals using social media and email marketing.
Add a call-to-action to the listing and your social media captions to encourage applications. Screen rental applicants to avoid unreliable tenants.
2. Request Referrals
Talk to your existing renters and ask if they can refer you to new tenants. Incentivize them by offering a discount off their rent or a gift card to a local restaurant.
Ask your tenants to share their reviews online. Positive reviews will boost your reputation as a landlord. Future tenants may be more inclined to explore the property after reading five-star reviews.
3. Use Search Engine Marketing
Simplify finding tenants using search engine marketing (SEM). SEM includes paid advertising and SEO.
Use the Facebook Ads and Google Ads platforms to create text and display ads. Text ads will appear on search engine result pages. Display ads will appear on social media platforms or other websites.
When someone clicks on the ad, they'll find your rental listing!
4. Leverage Social Media
One of the most effective landlord marketing strategies is social media marketing. Share photos and videos of your stunning property. Post tenant testimonials, announce rental deals, and direct people to your listing.
As you use these marketing tips, keep an eye out for current trends. For example, you can share live videos to leverage the fear of missing out.
5. Request Real Estate Marketing Services
If finding tenants is still a hassle, work with an experienced property management company. Their real estate marketing services can save you time, money, and stress.
Choose a full-service company that offers more than marketing tips. Their management services can boost your ROI, allowing you to dedicate more resources to marketing. They can even help you generate more lease renewals!
Update Your Property Marketing Strategy
A strong property marketing strategy will make finding tenants a breeze. Use these five effective marketing tips to get started. Otherwise, outsource by hiring a full-service property management company.
PMI TC Metro has 20 years of experience ensuring landlords maximize their earning potential. We use state-of-the-art technology and proven strategies to help property owners thrive in competitive markets.
Rely on our experience and expertise. Contact us today for real estate marketing services.
